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The Idea Generator and The Idea Accelerator [electronic resource]

Hudson, Dr Ken2010

eAudioBook

Summary

The Idea GenearatorIdeas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines sixty effective and practical tools to help you find inspiration and create big, new concepts. Each tool is simple to use and includes hints on how and when to use it for best results. They show you how to:Create new growth opportunitiesSolve problems in a more powerful wayEnhance your team's performanceThe Idea Generator is a powerful handbook. It will benefit anyone involved in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.The Idea AcceleratorCreating new ideas and growth opportunities is the lifeblood of any organisation. But do you ever have enough time to come up with them? If the answer to this is 'no', then The Idea Accelerator is the book for you. It presents 60 effective and practical speed thinking tools to help you come up with new ideas quickly. Each tool is simple to use and will help you develop ideas and solve problems faster. There are tools that you can use by yourself, with others, or to unlock the creativity of a team.The Idea Accelerator is a powerful handbook and the ultimate resource for time-strapped business executives who might be running their own business, working in innovation, new product development, business development, sales, marketing and advertising. Expect immediate results.