Social media marketing : an hour a day
Evans, Dave2008
Book
This book eschews theoretical surveys of social media marketing to focus on practical, how-to advice for understanding social media, developing a social media marketing strategy, implementing the campaign, and then measuring results.
Main title:
Social media marketing : an hour a day / by Dave Evans.
Author:
Imprint:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2008.
Collation:
380 p.
ISBN:
9780470344026 (pbk)0470344024 (pbk)
Dewey class:
302.2'3'0688302.230688302.230688EVA
Language:
English
BRN:
30911